Geena Davis Institute on Gender in Media

Academy Award-Winning actress Geena Davis recently launched a foundation to raise awareness about the disproportionate level of male and female speaking roles in television and film. As the website reports, “Research by Dr. Stacy Smith at USC’s Annenberg School for Communication shows that fewer than 1 out of 3 speaking characters in the top movies aimed at kids from 1990 – 2005 were female. Television aimed at kids was also imbalanced with 1.67 males for every female. Other ratings in film showed imbalance as well: PG was 2.6 males to 1 female, PG-13 was 2.8 to 1, and R was 2.9 to 1.” Go to the website and click on the Do You Count? menu item at the top to participate and help the Institute track the faces of entertainment today.